Social Media & Communications, Samantha Schelling

Before joining the Hub, our Social Media & Communications lead worked for small family-owned businesses, not-for-profits and large corporations, as a journalist, marketing & comms copywriter, author, proof-reader and editor, across digital and print.

Sam and her family live on small acreage north of Shepparton – a region that she loves, and to which her family has a strong connection. She is proud of her family background in innovating in agriculture across different sectors.

Together, Sam’s lived and academic experiences underpin her passion, understanding and appreciation of agriculture, the impact of drought, and the vital place of climate resilience and innovation in Australia.

Sam’s skills lie in communication, teamwork and service orientation, with respect and care to those in her team and everyone she deals with in a broader context. She loves drawing out amazing stories from people, and helping share their knowledge and experiences. She is thrilled by how her skills in communication and social media contribute to the Hub’s mission of enhancing drought preparedness. Also, to its focus of engaging with a broad range of industry and community stakeholders, to link the best available research to community needs for sustainable outcomes across Victoria – and indeed the nation.

With Dookie holding a place in her heart, Sam was proudly part of work carried out for the University of Melbourne in helping write biographies about Dookie alumni for the campus’s 125th anniversary as well as editing and steering a book for Indigenous health workers for the Rural Academic Health Centre.

Along with her science degree, Sam holds qualifications in Public Relations. She has also authored and edited eight books.